I get asked some version of this every few weeks: how many pages should a website have? People usually expect a number in the teens, because that's what feels like a real business. Then I ask what's going on each of those pages, and it's the same three sentences, split six different ways.
Here's the honest number: four pages. Home, about, what you do, and how to reach you. That covers almost every small business, solo artist, or startup I've built a site for, not because four is some magic count, but because that's usually where the real content runs out.
Home carries the who and the what in one glance, plus a way to contact you, all visible without three scrolls. About is why you, not just what you do. It's the page people check before they trust you with money. The services page (or products, or portfolio, whatever fits your business) lays out the thing you're selling plainly: one page, not five sub-pages splitting hairs between "Service A" and "Service A Overview." Contact is a form, a phone number, an address if you have one. Nothing clever required.
Everything past those four (FAQ, testimonials, a blog, a gallery) earns its own page only once there's enough real content to fill one. A testimonials page with two quotes on it isn't a page. It's a paragraph that got lonely and moved out on its own.
People assume the platform is what's stopping them from building more. It mostly isn't. Squarespace's current plans allow up to a thousand pages before performance even becomes a concern. Wix's free plan caps storage, not page count, at 500MB. Nobody's hitting a wall that forces them to stay small. The wall is time: on a drag-and-drop builder, every new page is a blank canvas you design from scratch, block by block, before you've written a word.
That's the part Cantrip changes, and it's worth saying plainly since it's the whole reason the product exists. Adding a page here doesn't mean designing one. You pick a section, write the content, save it. The theme handles how it looks. So the four-page rule above isn't a limit we're working around. It's just what most businesses need, stated once, instead of spread thin across five pages saying the same thing five different ways.
If you're staring at your own site wondering whether it needs a fifth page, ask what would go on it that isn't already covered somewhere else. If you can't answer that in one sentence, you don't need the page. You need to say the thing you were going to put on it, on the page you already have.